Ouch!

Took this photo about a year ago in Novi Sad, a city 70 kms to the north of Belgrade, where my husband grew up. Recently my kids and I took a trip up there in his honor a few days after his funeral. Ivan (my husband) and I had laughed hard at this sign, and we remarked that it didn't seem to be worded to bring in business. But the tattoo and piercing parlor is still there, so I guess that shows how much we knew about advertising! (This sign is in English, and the one behind it is partly in Italian; signs in foreign languages here are "in.")