The Number One drink here in Serbia is plum brandy, "rakija od šljiva" known as "slivovica" or elsewhere, slivovitz, is a kind of brandy or rakija (RAH-kee-ya). Rakija can be made from many fruits, as you can guess from the photo above, and is brought out at any occasion from weddings to funerals.
"Čokanji" is pronounced CHO-kahn-yee.
Cheers!