Fresh fish!

In medieval times, signs like these (without the text) helped people recognize shops. This shop in Zrenjanin (ZREN-ya-neen), about 76 kms from Belgrade, sells all kinds of fresh river fish and will even grill or fry it for you. The Cyrillic text reads, "Ribarnica" (Ree-BAR-neet-suh), and means fish shop/market.