The 'j' in Jugoexport is pronounced as a 'Y'. Be that as it may, Jugoexport is one of the most renowned fashion houses in the country, and is now experiencing its renaissance on the domestic market. This is a close-up of part of its sign that stands atop its building just off of Belgrade's pedestrian street, Knez Mihailova.
In terms of real estate value, the property in and around Knez Mihailova Street is among the most expensive in Belgrade. In late November 2007, the 485 square meter parcel belonging to Jugoexport was sold for €15 million, which works out to some €32,000 per square meter.
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